Effective Date: [2023.1.31]

Last Updated: [2024.9.13]

Welcome to [Your Platform Name] (https://vervevapor.com/), a cross-border e-commerce platform specializing in e-cigarettes and related accessories. This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our website, in compliance with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive (Cookie Law). By accessing or using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) by websites you visit. They store information about your browsing activity and preferences, enabling websites to recognize your device on subsequent visits. Cookies help improve your user experience by remembering your settings, personalizing content, and ensuring the website functions properly.

We may also use similar technologies such as web beacons (pixel tags), local storage, and session tokens, which work alongside cookies to collect and store information about your interaction with our website. These technologies are collectively referred to as “cookies” in this policy.

2. Types of Cookies We Use

We use two primary categories of cookies: Necessary Cookies and Non-Necessary Cookies. Non-Necessary Cookies are further divided into Analytical, Functional, and Marketing Cookies, which require your explicit consent before being activated.

2.1 Necessary Cookies

These cookies are essential for the basic functionality of our website and cannot be disabled. They enable core features such as:

  • Maintaining your session during browsing (e.g., keeping you logged in while navigating the site).
  • Processing your orders and managing the checkout flow.
  • Ensuring secure communication between your device and our server.
  • Complying with legal and regulatory requirements for online transactions.

Necessary cookies do not require your consent, as they are critical for the website to operate. You can block them through your browser settings, but this may prevent the website from functioning correctly.

2.2 Non-Necessary Cookies

These cookies enhance your experience, help us improve the website, and deliver relevant content. We only activate them if you give your consent:

2.2.1 Analytical Cookies

We use analytical cookies to collect anonymous data about how visitors interact with our website. This data helps us optimize site performance, identify popular products, and understand user behavior. We use third-party tools such as Google Analytics for this purpose. The information collected includes:

  • Pages visited and time spent on each page.
  • Source of traffic (e.g., search engines, social media).
  • Device type and browser used.

All data is aggregated and anonymized, meaning it cannot be linked to individual users.

2.2.2 Functional Cookies

These cookies remember your preferences to personalize your experience on our website, such as:

  • Saving your selected language (English, German, French, Spanish).
  • Remembering your shipping address for future orders.
  • Retaining items in your shopping cart between sessions.
  • Customizing product recommendations based on your browsing history.

2.2.3 Marketing Cookies

Marketing cookies help us deliver targeted advertisements to you on our website or third-party platforms (e.g., social media). They also track the effectiveness of our marketing campaigns by measuring:

  • Click-through rates on ads.
  • Conversions (e.g., when you make a purchase after clicking an ad).
  • User engagement with promotional content.

We may share data from these cookies with trusted third-party advertisers, but only in a way that does not identify you personally.

3. How We Use Cookies

We use cookies for the following specific purposes related to our e-cigarette 跨境电商 operations:

  • Secure Transactions: Necessary cookies ensure your payment details are transmitted securely and your orders are processed accurately.
  • Personalized Shopping: Functional cookies tailor product suggestions based on your browsing history (e.g., showing related e-cigarette models or compatible pods).
  • Performance Optimization: Analytical cookies help us identify and fix issues such as slow-loading product pages or checkout errors.
  • Compliance: Cookies track your consent preferences to demonstrate compliance with GDPR and ePrivacy regulations.
  • Fraud Prevention: Necessary and analytical cookies work together to detect unusual browsing patterns that may indicate fraudulent activity (e.g., multiple failed login attempts).

4. Third-Party Cookies

We may allow trusted third parties to place cookies on our website to perform specific services on our behalf. These third parties include:

  • Payment Service Providers: As part of our integrated cross-border payment platform (EMSCTS), third-party cookies ensure secure payment processing and fraud detection.
  • Analytics Providers: Google Analytics uses cookies to collect website usage data (see Section 2.2.1).
  • Logistics Partners: Cookies from our logistics provider (Hualei Logistics) help synchronize order and shipping data for real-time tracking.
  • Advertising Partners: Third-party advertisers may use cookies to deliver targeted ads based on your browsing behavior.

We do not control third-party cookies, and their use is governed by the respective third party’s privacy and cookie policies. We recommend reviewing these policies for more information.

5. Your Cookie Preferences

You have the right to control and manage your cookie preferences at any time:

5.1 Giving Consent

When you first visit our website, a cookie consent banner will appear, prompting you to select which categories of non-necessary cookies you wish to enable (Analytical, Functional, Marketing) or disable. Your preferences are saved and applied to your subsequent visits.

5.2 Changing Consent

To update your cookie preferences:

  1. Click the “Cookie Settings” link at the bottom of any page on our website.
  2. Adjust your preferences for each cookie category.
  3. Save your changes.

Changes will take effect immediately, but may require you to refresh the page for full implementation.

5.3 Blocking Cookies via Browser Settings

You can also block or delete cookies through your browser settings. The process varies by browser (e.g., Chrome, Firefox, Safari, Edge). For detailed instructions, visit your browser’s help center. Note that blocking necessary cookies may disrupt website functionality, such as checkout or login.

6. Data Retention

We retain cookie data for as long as necessary to fulfill the purposes outlined in this policy:

  • Necessary cookies are deleted when you close your browser (session cookies) or retained for up to 1 year (persistent cookies) to maintain core functionality.
  • Non-necessary cookies are retained for up to 2 years, unless you delete them earlier or update your consent preferences.
  • Analytical and marketing cookie data is anonymized after 18 months to comply with GDPR data minimization requirements.

7. Children’s Privacy

Our website is not intended for users under the age of 18. We do not knowingly collect data from children, and no cookies are used for purposes related to children’s activity. If we become aware that a child under 18 has provided personal data through our website, we will delete the relevant cookies and data immediately.

8. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie usage, regulatory requirements, or website functionality. When we make material changes, we will notify you by:

  • Displaying a prominent notice on our website.
  • Sending an email to registered users (if applicable).
  • Updating the “Last Updated” date at the top of this policy.

Your continued use of the website after the changes take effect constitutes acceptance of the updated policy.

9. Contact Us

If you have questions, concerns, or requests related to this Cookie Policy or our use of cookies, please contact our Data Protection Officer (DPO) or customer service team:

  • Email: [Insert DPO/Customer Service Email]
  • Postal Address: [Insert Physical Address]
  • Online Chat: Available via the “Help” widget on our website (European Time: 9:00-18:00)

We aim to respond to all inquiries within 30 days, as required by GDPR.

By using [Your Platform Name], you acknowledge that you have read and understood this Cookie Policy and agree to the use of cookies as described herein.